Digital Marketing Specialist

This twelve (12) week, 96 clock hour WIOA Approved program is designed to enhance students’ understanding of the duties of a digital marketer.

0 students Last updated 8 August 2026

About the course

This program is designed to enhance students’ understanding of the duties of a digital marketer preparing them to work in the marketing department of a company or independently. Graduates of this program will know how to easily translate marketing strategies into the practice of digital marketing. Graduates will know how to how to create visibility and attract customers by properly leveraging technology and social media platforms. Graduates will also be able to assist with maintaining and strengthening customer relationships through email, content marketing, B2B Demand Generation and Customer Relationship Management (CRM).

Certification Preparation

Prepare for an industry-recognized certification aligned with your career pathway. Certification preparation is integrated into your training to help you build the knowledge and skills needed to successfully complete the certification exam and earn your professional credential.

After program completion, test for industry-recognized Digital Marketing Institute (DMI) and American Marketing Association (AMA) certification pathways while developing practical skills in digital advertising, social media marketing, SEO, content marketing, and analytics. Build a strong foundation for today's digital marketing careers.

Certification exam fees are included in the total program cost, along with:

Tuition
Laptop
Certification prep tools

NCI also supports students throughout the certification process, including exam preparation, scheduling, testing, and credential attainment—so you're not on your own.

Our goal: Help you complete your training, earn your industry-recognized credential, and take the next step toward employment.

Upcoming Start Dates

August 17, 2026
October 12, 2026
November 16, 2026

Course content

Sections: 13

•

Activities: 67

•

Resources: 2

Introduction

Announcements
Zoom Meetings
Digital Marketing Specialist Course Syllabus
Typing Practice

Week 1

Getting Started Video
Chapter 01 Read It: The Digital Marketing Landscape and Foundations
Chapter 01 Check Your Understanding: The Digital Marketing Landscape and Foundations (Graded 15pts)
Chapter 01 Quiz: The Digital Marketing Landscape and Foundations (Graded 15pts)
Chapter 01 Flashcards: The Digital Marketing Landscape and Foundations

Week 2

Chapter 02 Read It: The Supply Chain Becomes a Value Ecosystem
Chapter 02 Check Your Understanding: The Supply Chain Becomes a Value Ecosystem (Graded 15 pts)
Chapter 02 Quiz: The Supply Chain Becomes a Value Ecosystem (Graded 15pts)
Chapter 02 Flashcards: The Supply Chain Becomes a Value Ecosystem
Chapter 03 Read It: Business Models and Strategies
Chapter 03 Check Your Understanding: Business Models and Strategies (Graded 15pts)
Chapter 03 Quiz: Business Models and Strategies (Graded 15pts)
Chapter 03 Flashcards: Business Models and Strategies

Week 3

Chapter 04 Read It: Supporting the Digital Customer Journey
Chapter 04 Check Your Understanding: Supporting the Digital Customer Journey (Graded 13pts)
Chapter 04 Quiz: Supporting the Digital Customer Journey (Graded 11pts)
Chapter 04 Flashcards: Supporting the Digital Customer Journey
Chapter 05 Read It: Measuring and Evaluating Digital Marketing Programs
Chapter 05 Check Your Understanding: Measuring and Evaluating Digital Marketing Programs (Graded 13pts)
Chapter 05 Quiz: Measuring and Evaluating Digital Marketing Programs (Graded 11pts)
Chapter 05 Flashcards: Measuring and Evaluating Digital Marketing Programs
Part I Case Study Assignment: Rare Beauty (Graded 10pts)

Week 4

Chapter 06 Read It: Developing and Maintaining Effective Online and Mobile Websites
Chapter 06 Check Your Understanding: Developing and Maintaining Effective Online and Mobile Websites (Graded 15pts)
Chapter 06 Quiz: Developing and Maintaining Effective Online and Mobile Websites (Graded 11pts)
Chapter 06 Flashcards: Developing and Maintaining Effective Online and Mobile Websites
Chapter 07 Read It: Search Engine Marketing
Chapter 07 Check Your Understanding: Search Engine Marketing (Graded 13pts)
Chapter 07 Quiz: Search Engine Marketing (Graded 10pts)
Chapter 07 Quiz: Search Engine Marketing (Graded 10pts)
Chapter 07 Flashcards: Search Engine Marketing

Week 5

Chapter 08 Read It: Paid Search and Social Advertising
Chapter 08 Check Your Understanding: Paid Search and Social Advertising (Graded 10pts)
Chapter 08 Quiz: Paid Search and Social Advertising (Graded 10pts)
Chapter 08 Flashcards: Paid Search and Social Advertising

Week 6

Midterm Exam - Chapters 1 - 7 (Graded 200pts)
Chapter 09 Read It: Social Media Marketing as a Cornerstone of Strategy
Chapter 09 Check Your Understanding: Social Media Marketing as a Cornerstone of Strategy (Graded 12pts)
Chapter 09 Quiz: Social Media Marketing as a Cornerstone of Strategy (Graded 10pts)
Chapter 09 Flashcards: Social Media Marketing as a Cornerstone of Strategy

Week 7

Chapter 10 Read It: Display and Mobile Advertising for Customer Acquisition
Chapter 10 Check Your Understanding: Display and Mobile Advertising for Customer Acquisition (Graded 15pts)
Chapter 10 Quiz: Display and Mobile Advertising for Customer Acquisition (Graded 11 pts)
Chapter 10 Flashcards: Display and Mobile Advertising for Customer Acquisition
Part II Case Study Assignment: Nike (Graded 10pts)

Week 8

Chapter 11 Read It: Email Marketing to Build Consumer and Business Relationships
Chapter 11 Check Your Understanding: Email Marketing to Build Consumer and Business Relationships (Graded 12pts)
Chapter 11 Quiz: Email Marketing to Build Consumer and Business Relationships (Graded 10pts)
Chapter 11 Flashcards: Email Marketing to Build Consumer and Business Relationships
Chapter 12 Read It: Content Marketing
Chapter 12 Check Your Understanding: Content Marketing (Graded 11pts)
Chapter 12 Quiz: Content Marketing (Graded 11pts)
Chapter 12 Flashcards: Content Marketing

Week 9

Chapter 13 Read It: Demand Generation and Conversion in B2B Markets
Chapter 13 Quiz: Demand Generation and Conversion in B2B Markets (Graded 14pts)
Chapter 13 Quiz: Demand Generation and Conversion in B2B Markets (Graded 13pts)
Chapter 13 Flashcards: Demand Generation and Conversion in B2B Markets

Week 10

Chapter 14 Read It: Customer Relationship Development and Retention Marketing
Chapter 14 Check Your Understanding: Customer Relationship Development and Retention Marketing (Graded 11pts)
Chapter 14 Quiz: Customer Relationship Development and Retention Marketing (Graded 10pts)
Chapter 14 Flashcards: Customer Relationship Development and Retention Marketing
Part III Case Study Assignment: Starbucks Loyalty Strategy (Graded 10pts)

Week 11

Resume (Graded 100pts)
Mock Interview (Graded 100pts)

Week 12

Final Exam - Chapters 8 - 14 (Graded 200pts)

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